Roger Fisk

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Roger Fisk

Campaign strategist for Barack Obama during two successful presidential election campaigns

Roger Fisk is the political campaign, marketing and media strategist widely credited with playing a key behind-the-scenes role in the back-to-back electoral victories of US President Barack Obama in 2008 and 2012. He was heavily involved in these game-changing campaigns which are regarded as the best run presidential campaigns in the history of US politics.

Fisk has a deep understanding of 21st century presidential politics, political campaigning and the unprecedented power of information,… 

Roger Fisk is the political campaign, marketing and media strategist widely credited with playing a key behind-the-scenes role in the back-to-back electoral victories of US President Barack Obama in 2008 and 2012. He was heavily involved in these game-changing campaigns which are regarded as the best run presidential campaigns in the history of US politics.

Fisk has a deep understanding of 21st century presidential politics, political campaigning and the unprecedented power of information, relationships and marketing. He successfully engaged millions of people in long, sustained marketing and promotional strategies, using the internet and social media networks to great effect.

During the campaign, Fisk served as principal liaison with US Secret Service and local law enforcement, and was directly responsible for coordinating and managing the media’s coverage of over 150 events across the country. He was in charge of some key Obama media appearances including: 60 Minutes, The Daily Show, Good Morning America, Saturday Night Live, and the historic Race Speech in Philadelphia in March 2008.

Following President Obama’s first campaign he served as Cabinet Liaison for the 2009 Inauguration, then became a political appointee in the Obama Administration.

In the Spring of 2012 Fisk joined President Obama's re-election team, leading teams as a White House Lead Advance in critical states like Virginia, Iowa and Ohio, all of which the President won.

Fisk lectures on these revolutionary campaigning techniques while also offering high-impact seminars designed to enhance Executive Communications and Leadership Skills.

Prior to 2007, Fisk spent many years in service to current Secretary of State John Kerry as a Senior Aide for Communication and Policy on his US Senate staff.

He is writing a new book “America Was My Office” which shares the stories and lessons of travelling the country across three presidential campaigns.

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Masterclasses

LEADERSHIP, DATA AND SOCIAL MEDIA AS ENGINES OF CHANGE

An interactive workshop with Roger Fisk brings attendees into direct contact with the lessons, tools and organisational strategies that propelled Barack Obama to victory in two presidential campaigns. Designed for senior professionals involved in marketing, public relations, advocacy, corporate communications, academia and government, Roger’s workshop provides insights into how and why Obama prevailed in two presidential campaigns that he entered as the underdog. The overall purpose of the workshop is to share creative approaches to reaching new customers and clients, new ways to leverage the value of old media like print and television, the innovative use of social and new media to create and enhance relationships, and how to create a dynamic organisational culture that is guided by data but still willing to take risks. The benefits are multiple for any professional involved in getting millions of people involved in ideas, products, movements and trends. The fact that the Obama campaigns were so different is directly connected to why they won, and this workshop shows you how it all happened.

Roger Fisk started working for the first Obama campaign in 2007. He helped create and manage a nationwide grass-roots fundraising team that focused on low-dollar donor events and raised US$100 million in 11 months. He was directly responsible for coordinating and managing the media’s coverage of over 150 events across the country. In the first Obama Administration, Roger helped design and implement trade missions and worked on the re-election campaign. Outside politics, he has advised Fortune 500 companies and keynoted numerous events, including the Festival of Media 2013 in Singapore and the 2013 International Chamber of Commerce’s World Congress in Doha.

THE MASTER CLASS – what it covers
> Communications Strategy: how to advance your core message, maintain discipline through daily news cycles, learn how and when to react, and how to influence key demographics.
> Steady Leadership While Creating Change: both Obama campaigns are celebrated for their discipline. Learn how to make circumstances work for you and avoid distractions that decrease focus and motivation.
> Engaging and Motivating: tens of millions voted, but millions also volunteered for Obama. This section shows how social media were used to build a movement that multi-million dollar television advertising could not defeat.
> Organisational Innovation: the Obama organisation took the role of underdog and made it a strength. This section shows how to succeed in the face of doubt.
> Data as a Gamechanger: the more you know about the people you already have, the more likely you are to get those you don’t have. This workshop examines how Obama triumphed through intelligent use of information about voters.

BENEFITS
> In-depth understandings of real-time communication challenges
> Detailed understanding of Obama’s online strategy in a social media campaign
> Firm grasp of how to create news that helps communicate your core aims.
> A muscular, 21st-century synthesis of data, on-line outreach, traditional media
and advertising
 

Latest News

Roger Fisk comments on his role in the Obama re-election

Roger Fisk comments on his role in the Obama re-election

Roger Fisk comments on his role in the Obama re-election… read more

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