Kinvara Balfour

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Kinvara Balfour

Coolhunter, Fashion Commentator and Trend Expert

Kinvara Balfour is one of Europe’s leading fashion, culture and style experts. As a ’consultant of cool’, she advises major corporations around the world on what is happening in the world of fashion, beauty and popular culture. Her instinctive insights into what’s hot, and what’s not, and her infectious energy and charismatic style make for well-loved speaker who consistently excites and inspires her audience.

Kinvara is currently developing a fashion-based docu-series for TV in USA/UK. She… 

Kinvara Balfour is one of Europe’s leading fashion, culture and style experts. As a ’consultant of cool’, she advises major corporations around the world on what is happening in the world of fashion, beauty and popular culture. Her instinctive insights into what’s hot, and what’s not, and her infectious energy and charismatic style make for well-loved speaker who consistently excites and inspires her audience.

Kinvara is currently developing a fashion-based docu-series for TV in USA/UK. She presents ‘Fashion In Conversation at the Apple Store’, a series of live interviews for Apple in London/New York with global fashion superstars including Anna Wintour, Zac Posen, Mary Katrantzou, Anya Hindmarch, Natalie Massenet, Manolo Blahnik, Marchesa, Proenza Schouler, Sandy Powell, Livia Firth and Tom Ford. Directed, produced and hosted by Kinvara, the series airs globally on iTunes to over 500million and is a hit with fans of every age.

Kinvara has worked in almost every area of the fashion industry. Having won the Lloyd's Fashion Challenge out of the whole of the UK at the age of 17, she began her career assisting the competition's judge, Vivienne Westwood, in her design studio. Next came a role as assistant to London couturier Tomasz Starzewski, and then as a fashion assistant at Condé Nast. Several years as Style Editor at the Saturday Telegraph Magazine followed, where Kinvara gained a reputation as one of Britain's most instinctive young writers.

In 2004 Kinvara was appointed London Editor for daily email phenomenon DailyCandy.com (with 4 million subscribers worldwide). A cult hit in USA, this was DailyCandy's first international edition and Kinvara launched it to mass acclaim. In 2009, DailyCandy was sold to Comcast for a reported US$125 million. Kinvara went on to advise the launch of various tech start-ups including Keynoir.com (from PROfounders and Brent Hoberman, founder of lastminute.com). In 2012, she launched a major new blog platform for Time Out under its new ownership by Oakley Capital. In 2014, Kinvara co-directed the launch new tech start-up StyleCard of which she is now Founding Partner.

Kinvara trained as an actress at Central School of Speech & Drama and has written several plays. Her first, ‘Dazed & Abused’, was staged in Edinburgh, London and New York. In 2013, she performed in the experimental stage show ‘You Me Bum Bum Train’. She is an advocate for London’s Royal Court Theatre.

Kinvara has spoken at events around the world for clients including Jimmy Choo, Pantene, Max Factor, Wella, Philips, Olay, Clairol, Gillette, Coutts, UBS, Value Retail, Citigroup, Beymen, Canon, Richemont, IKEA, BFC Fashion Forum and V&A Museum. When required, she lends herself to press interviews and TV appearances on request.

Testimonials:

“Kinvara interprets trends with clarity and insight; she is an articulate and informative speaker with an impressive knowledge of what is happening in the world of style, fashion and beauty. Her sense of humour and charming character serve her well." Andrea Witty, Communications Manager Procter & Gamble Beauty and Prestige Beauty. 

"The moment I met Kinvara I knew she was going to become indispensable to us- she is an articulate, intelligent and very likeable individual. Her knowledge of the world of fashion and beauty is impressive." Jane Boardman, Director, Talk PR 

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Masterclasses

CAPTURING THE ATTENTION YOUR BRAND DESERVES

A brand needs to permeate our tech-savvy world in order to receive the attention it deserves. To reach and impress today’s information-overloaded consumer, a brand – no matter how big or small and no matter how big or small, luxury or masstige – needs to communicate its essence in many different ways on a global scale. The traditional paper press release is dead. It has been replaced by persistent yet consistent media strategies and innovative concepts that capture the spirit of a brand and the imagination of existing and potential consumers. Lady Kinvara Balfour, renowned ‘consultant of cool’ for culture-conscious international companies and major brands all over the world, brings a wealth of experience to this master class and will guide brands on how to capture and hold consumer attention.

Lady Kinvara Balfour is a leading brand, style and retail expert, a creative director, producer, host, entrepreneur and renowned interpreter of global cultural trends. She is recognised for her instinctive insights into what’s hot and what’s not, and as one of Britain’s best fashion and beauty writers. As an interpreter of global cultural trends with a focus on tech, fashion and popular culture, Kinvara has consulted for international brands including Apple Inc., AOL, Wella, Max Factor, Pantene, Jimmy Choo, Richemont, Coutts, Smythson and the British Fashion Council. She also has extensive editorial experience as Fashion Assistant at Condé Nast, Style Editor at the Saturday Telegraph Magazine and International Editor for DailyCandy.com. Kinvara was advisor to the launch of luxury deals start-up Keynoir.com, and created a digital blog platform for Time Out. She is now working on TV documentary ‘Fashion Week’.

THE MASTER CLASS – what it covers
> World Creation: How does a brand best create a world to which consumers want to belong?
> Social media: How to navigate the virtual jungle
> Owning a Moment: How does a brand best create a ‘moment’, and how does it promote that moment to maximum effect?
> Print vs. Digital: Which platform is more powerful and on which one should a brand spend most time, money and resources?
> Case Study: Which key global brand is getting it right today and how?
> Know Thy Zeitgeist: Key trends in the zeitgeist now; a précis to excite and inspire
> Trend Sources: Which websites and social media feeds to follow now

BENEFITS
With 15 years’ experience of working with brands, Kinvara knows instinctively what works and what doesn’t. Her experience is unique, as are her insights. Her charming, enthusiastic manner is infectious and serves to jumpstart countless thoughts and ideas.
> Understand how to create a strategy that captures the spirit of a brand and the imagination of consumers and creates a world to which they want to belong
> Know how to achieve a brand ‘moment’ and maximise its effect
> Learn how to successfully and most effectively use digital and social media to achieve your brand ambitions
> Be aware of and be inspired by today’s key trends
 

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