Kinvara Balfour

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Kinvara Balfour

Fashion and Consumer Trends Expert

Kinvara Balfour blends the worlds of fashion and digital.

Balfour has advised and directed the launch of several technology start-ups in the UK and USA and is currently developing a docu-series about creative visionaries and mavericks, filmed with the iPhone. As of 2014, she hosts Fashion in Conversation for Apple Inc., an exclusive series of interviews with creative icons at the Apple stores in London and New York which is available to a global audience of over 900 million on… 

Kinvara Balfour blends the worlds of fashion and digital.

Balfour has advised and directed the launch of several technology start-ups in the UK and USA and is currently developing a docu-series about creative visionaries and mavericks, filmed with the iPhone. As of 2014, she hosts Fashion in Conversation for Apple Inc., an exclusive series of interviews with creative icons at the Apple stores in London and New York which is available to a global audience of over 900 million on iTunes.

Kinvara has had roles at Condé Nast and the Telegraph Magazine, where she was Style Editor.  In 2004, Kinvara was appointed London Editor, and then Senior International Editor, for US web phenomenon DailyCandy.com.  Kinvara launched the brand to mass acclaim.

In 2014, she was appointed Founding Partner of tech start-up Style-Card, and in the same year, she was invited to help launch the AOL BUILD Speaker Series in NYC.  In 2016 Balfour acted as Digital Consultant for Vanity Fair UK, directing the publication’s online content and Instagram platform.

In 2014, she was one of the few women invited to speak at President Obama’s Global Entrepreneurship Summit, and in 2015, she spoke at the Access Leadership Conference with a range of global speakers including Apple co-founder, Steve Wozniak.

Testimonials:

“Kinvara interprets trends with clarity and insight; she is an articulate and informative speaker with an impressive knowledge of what is happening in the world of style, fashion and beauty. Her sense of humour and charming character serve her well." Andrea Witty, Communications Manager Procter & Gamble Beauty and Prestige Beauty. 

"The moment I met Kinvara I knew she was going to become indispensable to us- she is an articulate, intelligent and very likeable individual. Her knowledge of the world of fashion and beauty is impressive." Jane Boardman, Director, Talk PR 

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Masterclasses

CAPTURING THE ATTENTION YOUR BRAND DESERVES

A brand needs to permeate our tech-savvy world in order to receive the attention it deserves. To reach and impress today’s information-overloaded consumer, a brand – no matter how big or small and no matter how big or small, luxury or masstige – needs to communicate its essence in many different ways on a global scale. The traditional paper press release is dead. It has been replaced by persistent yet consistent media strategies and innovative concepts that capture the spirit of a brand and the imagination of existing and potential consumers. Lady Kinvara Balfour, renowned ‘consultant of cool’ for culture-conscious international companies and major brands all over the world, brings a wealth of experience to this master class and will guide brands on how to capture and hold consumer attention.

Lady Kinvara Balfour is a leading brand, style and retail expert, a creative director, producer, host, entrepreneur and renowned interpreter of global cultural trends. She is recognised for her instinctive insights into what’s hot and what’s not, and as one of Britain’s best fashion and beauty writers. As an interpreter of global cultural trends with a focus on tech, fashion and popular culture, Kinvara has consulted for international brands including Apple Inc., AOL, Wella, Max Factor, Pantene, Jimmy Choo, Richemont, Coutts, Smythson and the British Fashion Council. She also has extensive editorial experience as Fashion Assistant at Condé Nast, Style Editor at the Saturday Telegraph Magazine and International Editor for DailyCandy.com. Kinvara was advisor to the launch of luxury deals start-up Keynoir.com, and created a digital blog platform for Time Out. She is now working on TV documentary ‘Fashion Week’.

THE MASTER CLASS – what it covers
> World Creation: How does a brand best create a world to which consumers want to belong?
> Social media: How to navigate the virtual jungle
> Owning a Moment: How does a brand best create a ‘moment’, and how does it promote that moment to maximum effect?
> Print vs. Digital: Which platform is more powerful and on which one should a brand spend most time, money and resources?
> Case Study: Which key global brand is getting it right today and how?
> Know Thy Zeitgeist: Key trends in the zeitgeist now; a précis to excite and inspire
> Trend Sources: Which websites and social media feeds to follow now

BENEFITS
With 15 years’ experience of working with brands, Kinvara knows instinctively what works and what doesn’t. Her experience is unique, as are her insights. Her charming, enthusiastic manner is infectious and serves to jumpstart countless thoughts and ideas.
> Understand how to create a strategy that captures the spirit of a brand and the imagination of consumers and creates a world to which they want to belong
> Know how to achieve a brand ‘moment’ and maximise its effect
> Learn how to successfully and most effectively use digital and social media to achieve your brand ambitions
> Be aware of and be inspired by today’s key trends
 

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Lady Kinvara Balfour speaks to 'Town & Country' magazine about the "archaic" rules of primogeniture that still favour boys… read more

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