Azran Osman-Rani

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Azran Osman-Rani

Former Chief Executive Officer of AirAsia X

In July 2007, Azran was appointed as Chief Executive Officer of AirAsia X, the world’s pioneer low-cost long-haul airline. He led the start-up team that developed the business plan, raised capital, secured relevant licenses and approvals, acquired aircraft and launched AirAsia X’s inaugural flight to the Gold Coast, Australia in November 2007.

Despite a tumultuous period from 2008 to 2011 in global aviation, AirAsia X has expanded from one aircraft to fifteen, breaking the RM1 billion revenue… 

In July 2007, Azran was appointed as Chief Executive Officer of AirAsia X, the world’s pioneer low-cost long-haul airline. He led the start-up team that developed the business plan, raised capital, secured relevant licenses and approvals, acquired aircraft and launched AirAsia X’s inaugural flight to the Gold Coast, Australia in November 2007.

Despite a tumultuous period from 2008 to 2011 in global aviation, AirAsia X has expanded from one aircraft to fifteen, breaking the RM1 billion revenue mark in 2010, in its third full year of operations, and RM2 billion revenue in 2012. In July 2013, AirAsia X became a public-listed company with a market capitalization of RM3 billion (~US$1 billion), the first ever long-haul LCC airline to do so. It has carried about 10 million passengers since inception, an average 70% average annual growth rate.

AirAsia X now flies to fifteen destinations across the Asia Pacific region – breaking many long-haul airline conventions and pioneering various innovative services, including the world’s first LCC flatbed premium seats that won the 2013 World’s Best Low Cost Premium Seat award by Skytrax. Even with its nascent aircraft fleet, AirAsia X operates with the world’s lowest airline unit cost and the world’s highest aircraft utilization, while maintaining industry leading engineering reliability and on-time performance.

AirAsia X is an associate of AirAsia Berhad, largest low-cost airline in Asia. Through common shareholding, a long-term brand license agreement and shared services and resources, AirAsia X is able to capitalize on the strength of AirAsia’s global brand, unparalleled short-haul feeder network in Southeast Asia, and scale benefits from shared operations.

Based on its pioneering business model, AirAsia X has received tremendous international publicity, and has been recognized as the 2008 Best New Airline and jointly awarded the 2009 Airline of the Year award with AirAsia Berhad. It is also featured as the only Asian case study in ‘BOLD: How to be Brave in Business and Win’ by Shaun Smith.

Prior to his appointment, Azran was formerly the Senior Director of Business Development for Astro All Asia Networks plc, a leading Asian digital satellite television and radio broadcaster, where he led the start-up and operational launch of Astro’s international investments and joint ventures across Southeast Asia, India and Greater China – having oversight management responsibility for a portfolio of over US$300 million invested in these businesses.

Azran was formerly an Associate Partner of McKinsey & Company, an international management consultancy, where he co-led its Southeast Asia Corporate Finance & Strategy practice.

He holds a Masters degree in Management Science and a Bachelors degree in Electrical Engineering, both from Stanford University. He is a Fellow of CPA Australia.

He was formerly on the Board of Directors of Tourism Malaysia. A prolific international speaker, he has been invited as one of the Young Leaders at the 2010 World Islamic Economic Forum and represented Malaysia as one of Asia Society’s 2009 Asia 21 Delegates. He is also a member of the Young Presidents Organisation (YPO).

He is 42 years young, a competitive Ultimate Frisbee player, a keen surfer and snowboarder, a 3:40 marathon runner and triathlete.

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Masterclasses

Corporate Entrepreneurship Building The Attacker Mindset: Growth and Innovation Growth-Hacking and Disrupting The Status Quo

The Workshop Covers

Azran’s energetic, humorous and interactive masterclass uses his real-life experiences in revolutionizing a traditional ‘old economy’ airline industry, combined with his business development work in ‘new economy’ media and technology sectors, that applies to any business and organisation that faces the onslaught of disruptive forces of market liberalization, rapid technology advancements, changing consumer behaviors, and new threats from non-traditional competitors.

He shows that world-beating breakthrough innovation need not be high-tech or complex, and shares specific practical actions and techniques that participants can deploy to infuse an entrepreneurial spirit and an innovator’s mindset to any organization, to bring about positive change and create business breakthroughs, even in the most traditional industries and sectors.



Key Take-Aways

Manage risk and harness the ‘entrepreneurial spirit’ by using corporate venture structures to attack new customer segments with relentless focus and ‘no-turning-back’ determination.

Traditional strategic planning and budgeting is outdated. Gain strategic advantage through a bias for action and constant experimentation and pivoting in line with the rapidly changing external environment.

Harness detailed customer insights and deploy design thinking’s iterative problem-solving processes to continuously innovate new ways to delight customers.

Build a culture of curiosity and risk-taking by removing the fear of failure in the organization and prioritizing agility over caution.



Half-Day Programme:

9:00 – 10:00am Disruptive Innovation and Challenging the Status Quo: Building the Entrepreneur’s Mindset

10:00 – 10:30am Coffee break

10:30 – 11:30am Building a Culture of Curiosity, Learning and Risk Taking: Prioritising Agility over Caution

11:30 – 12:00pm Interactive Discussion and Wrap-up
 

ENTREPRENEURSHIP AND THE ATTACKER MINDSET: GROWTH, INNOVATION, DISRUPTING THE STATUS QUO

In July 2007, at the age of 36, Azran was appointed the founding CEO of AirAsia X, the world’s pioneer low-cost long-haul airline. He led the start-up team that developed the business plan, raised capital, secured relevant licences, and launched AirAsia X’s first flight in November 2007. AirAsia X has since expanded from one aircraft to 26, employing more than 2,500 staff, and achieving approximately US$1 billion in annual revenue in 2014. In July 2013, AirAsia X became a public-listed company, the first-ever long-haul LCC airline to do so. Azran led the development of AirAsia X’s business model that broke many long-haul airline conventions and pioneered various innovations including the 2013-2014 Skytrax World’s Best Low-Cost Airline Business Class flatbed seats, Quiet Zone, Fly-Thru connections, seat assignments and upgrade options, and in-flight entertainment services. AirAsia X operates the world’s lowest airline unit cost and the world’s highest aircraft utilisation, while maintaining industry-leading engineering reliability and on-time performance.

Azran currently Chairs the Advisory Board for the Asia Business Centre, Curtin Business School in Australia. He holds Board positions with PT XL Axiata in Indonesia, and Apex Investment Services in Malaysia. He also advises start-ups and high-growth businesses through Endeavor Malaysia, Kairos Society, and the Cyberview Living Lab Accelerator rogramme. He holds a Masters degree in Management Science & Engineering and a Bachelors degree in Electrical Engineering, both from Stanford University. He is a Fellow of CPA Australia. He is also an Ironman triathlete.

THE MASTER CLASS – what it covers
Azran’s energetic, humorous and interactive master class uses his real-life experiences in revolutionising a traditional ‘old economy’ airline industry, combined with his business development work in ‘new economy’ media and technology sectors, that applies to any business and organisation that faces the onslaught of disruptive forces of market liberalisation, rapid technology advancements, changing consumer behaviours, and new threats from non-traditional competitors.
He shows that world-beating breakthrough innovation need not be high-tech or complex, and shares specific practical actions and techniques that participants can deploy to infuse an entrepreneurial spirit and an innovator’s mindset into any organisation, to bring about positive change and create business breakthroughs, even in the most traditional industries and sectors.

BENEFITS
> Manage risk and harness the ‘entrepreneurial spirit’ by using corporate venture structures to attack new customer segments with ‘no-turning-back’ determination
> Traditional strategic planning and budgeting are outdated. Gain strategic advantage through experimentation
> Harness customer insights and deploy design thinking’s iterative problem-solving processes to continuously innovate new ways to delight customers
> Build a culture of curiosity and risk-taking by removing the fear of failure in the organisation and prioritising agility over caution
 

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