Pramath Sinha

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Pramath Sinha

Founder and Managing Director of 9.9 Media

Pramath is currently Managing Director of 9.9 Mediaworx Pvt. Ltd., a company he founded in 2007. 9.9 Media has a diverse set of traditional and new media businesses, spanning print, online, research, conferences and events. It focuses on niche and special-interest media with about a dozen prominent brands such as Digit, The CTO Forum, CFO India, Inc. India, IT Next and EDUand has rapidly grown to become a market leader in its space.

He spent 13 years with McKinsey and Company, the international… 

Pramath is currently Managing Director of 9.9 Mediaworx Pvt. Ltd., a company he founded in 2007. 9.9 Media has a diverse set of traditional and new media businesses, spanning print, online, research, conferences and events. It focuses on niche and special-interest media with about a dozen prominent brands such as Digit, The CTO Forum, CFO India, Inc. India, IT Next and EDUand has rapidly grown to become a market leader in its space.

He spent 13 years with McKinsey and Company, the international management consulting firm, where he was a Partner. During his McKinsey tenure, he assisted both public and private sector clients in a diverse set of industries on issues relating to business strategy and performance improvement in North America and Asia. After starting his career in the North American Practice, he moved to India in 1997 and helped build and grow the Indian Practice. He led McKinsey India’s telecom, IT, and media practices as well as its Organisation Practice, where he focused on issues of transformation and leadership. He is currently a Senior Advisor to McKinsey and to the Albright Stonebridge Group, a strategic Advisory firm led by Samuel Berger, former US National Security Advisor, and Madeleine Albright, former US Secretary of State.

Before founding 9.9 Media, he was the MD & CEO of the ABP Group, one of India’s leading and most diversified media conglomerates with leading properties in the newspaper, magazine, and TV genres. It has properties such as Ananda Bazar Patrika, the #1 Bengali daily, The Telegraph, Eastern India’s #1 English daily, Businessworld, the #1 national business weekly magazine, STAR News (in partnership with STAR TV), the popular Hindi news channel, and India’s top book publisher, Penguin Books India (in partnership with Pearson International).

Pramath took a year off from McKinsey to be the Founding Dean of the Indian School of Business (ISB), an initiative led by McKinsey and a group of leading Indian business leaders, in partnership with Kellogg, Wharton, and London Business School to establish a world-class business school in India. The ISB is today regarded as one of India’s leading b-schools and was ranked 13th in the latest Financial Times ranking of global MBA programmes. He has been associated with the project right from its inception and continues to be actively involved in the School as a member of its Board of Governors. He teaches a course on leadership on the ISB’s PGPMaxprogramme. He is a frequent speaker on the topic and has facilitated several top management workshops on leadership.

He is now leading a group of philanthropists to create Ashoka University, a world-class university in India, which has just launched the Young India Fellowship, along the lines of the Rhodes Scholarship. He is the Chairman of the Board of Welham Girls School in Dehradun, and on the Board of IIIT Delhi.

Pramath received M.S.E. and Ph.D. degrees in mechanical engineering and applied mechanics from the University of Pennsylvania and a B.Tech. in metallurgical engineering from the Indian Institute of Technology, Kanpur. He has over a dozen publications in refereed journals and conference proceedings to his credit. 

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